Last week the Seoul Fashion Week, held at Dongdaemun Design Plaza DDP, presented the hottest fashion trends for the next spring and summer season. The Fashion Week does not only put their spotlight on original Korean designers and the models, but also on enthusiastic Fashionistas, Fashion Bloggers, and Instagrammers, who showcased their self-created unique styles. The Design Plaza becomes a playground for fashion lovers every year at the semi-annual event. From minimalist, punk grunge to urban and street styles – people from all generations attract photographers and reporters with their fashion.

Jain Song, KYE, Cres. E. Dim, Blindness, and many other designers showcased their newest collections and exhibited their fashion statements to a broad audience. Even global interest in the Korean fashion industry is increasing faster than ever. With over 70 foreign press the event this time had 4 times more international visitors than expected. “More and more international press and buyers have requested to come to Seoul, and we even had to tell some that our budget couldn’t hold this many guests. There are also those who have confirmed to come at their own expense.” Director of the Spring/Summer 2017 Hera Fashion Week Jung Ko-Ho reported.  Due to the high demand in Korean fashion, the organizers decided to stream the show worldwide on their official website for the first time.

Furthermore, Korea wouldn’t be known as the leader of technology if there wasn’t any cutting edge technology. That’s why this year’s show collaborated with VR company EPIQ VR and provided recordings of the catwalk in 360 degrees. EPIQ VR is a company that doesn’t only have his own video platform but also creates unique VR content.

Here are some street fashion highlights:


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Photo credits to Simpson Kim

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