Koreans businesses are starting to utilize big data which is a growing trend in the U.S.  Not only has Samsung, LG, and the other big corporations taken notice but so have the up and coming Korean tech startups.  Technology has advanced so far just in the last 5 years that companies have information that was unimaginable.  Big corporations and small startups in America have taken advantage of this information and now it is time for Korea to use this information to make the right decisions for their company.  Studies by South Korea’s National Information Society Agency, have shown that only 5% of Korean startups implement big data into their business.  That is 6 times less than global startups.

Big data information gathering takes a lot of time and technical skills.  Most Korean startups don’t have both.  Others say that they feel no real business need for using big data and does not see the value in it.  However for big companies like Samsung or even Coupang, they see a lot of benefits in big data and have the resources to dedicate a team for big data analysis.   Coupang has been spending a lot of time and money on logistics to offer the best delivery service for their e-commerce platform.  Big data is vital in creating the best solution to logistics problems. Samsung also has been focusing on big data analysis.  Last year they bought San Francisco based startup Joyent, which is a cloud computing company.  With their computing power and remote servers, they will help in Samsung’s efforts to increase intelligence and personalization in their devices.

Now in 2017 big data is no longer a luxury but a requirement even for startups if they want to compete.  Big data can simply be studying the market trends and coming up with the right business strategies.  Numbers don’t lie and as technology continues to grow so does the technology that is required to crunch the numbers.  Big Data solutions have gotten cheaper each year and could soon become automated.  Yes, by 2020 you won’t need to hire a big data analyst, but rather implement an automated system that studies the numbers 24/7.  This would mean 24/7 market trend reports that can lead to improving their products or services.

Big data is mostly about finding the key customers and then finding what they want.  What makes them buy certain products and services is something that is very valuable for businesses.  Then once you get the customer, big data can be used to find out what makes them stay and what makes them leave.  This can overall improve customer satisfaction and increase sales.  Market trends tend to change frequently which is why it is important to always be crunching the numbers.  Big Data can help startups in Korea make well informed decisions that are relevant in the market.

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