If you ever rode the Seoul Metro you will see that most Koreans are on the mobile phone. Over half the Korean population plays mobile games in South Korea. In fact, mobile gaming surpassed console gaming and PC gaming years ago. South Korea is the 4th largest mobile game market in the World after China, the U.S., and Japan. It is estimated these mobile gamers in Korea will spend around $6 billion on mobile games. This is why so many gaming companies all around the world want to enter the Korean mobile gaming market. However, in order to succeed, one must understand the gaming culture in Korea. This is one of the key advantages that Korean mobile gaming companies have over the world.