Hanbok plays an integral role in Korean culture. It is worn at key moments in a person’s life as well as being donned for traditional occasions like weddings, festivals, holidays, and birthdays. There is even a Hanbok Day which was established by the South Korean Ministry of Culture, Sports, and Tourism in 1996. Hanboks are meticulously handcrafted. This is why they cost millions of won and tend to be handed down from generation to generation. Since the 1990s there has been a growing interest in Hanbok amongst the younger generation in Korea with numerous Korean dramas, K-pop idols, and groups fueling the revival. This has led the way for Korean designers who have innovated the traditional hanbok by mixing it with western influences. These modern hanboks can be worn in a variety of ways and don't stick to the conventional ways of wearing hanbok.