Blood types in Korea is a pretty big deal. Koreans love to talk about one’s blood type. Especially Korean women. Surveys have shown that 4 in 5 Korean women take a man’s blood type into consideration when dating. Many feel that this is the quickest way to determine a person’s temperament and even compatibility with others. This might be strange to those in the West who might not even know what their blood type is. Blood type comes into play mainly when looking for a partner. This is because most Koreans feel a person’s blood type indicates one’s personality trait. In 2004 Nonghyup got a lot of press for saying they would only hire those with Type O or B blood. Saying that Type As and AB should not apply since they had no drive.