10 Korean Fashion Influencers to Follow on Instagram – Updated

Korean Fashion is hotter than ever. Thanks to K-Pop, K Dramas, and Korean social media influencers, global interest in Korean Fashion is higher than ever. Therefore there is a high demand from Global brands to partner with some of the top Korean Fashion Influencers. Many of these Korean Fashion Influencers are killing on Instagram. They spend their time both in Korea and abroad. Therefore they have a large global following and need to work twice as hard as they have to target both the English and Korean markets. Korean consumers are increasingly drawn to internationally-minded Korean influencers who can attract fans from Asia and the world. Influencers are in such high demand that there are even virtual influencers in Korea.

However, choosing the right Korean Fashion Influencer can be difficult. Most of these top Korean Fashion Influencers earn over 10 million won ($82,000) for a single promotional post. Therefore, global brands need to research before entering the Korean fashion market. The fashion industry, in general, is very fluid. Brands need to keep up with the latest trends and fashions. Therefore they need fashion influencers to get the latest styles out to the public as fast as possible. The list involves some of the top Korean fashion influencers on Instagram, but if you are a smaller global brand, you might want to target mid-tier fashion influencers. There are influencer marketing agencies and platforms in Korea where you find them.

See below for SeoulSpace’s list of the top Korean Fashion Influencers on Instagram to follow. Based on their social media following and the brands they collaborate with.

HoYeon Jung

 

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The biggest Korean Fashion Influencer is Jung Ho Yeon. She is a Korean model and fashionista. However, the world knows her from her appearance in Squid Game. At one point in time, she had the fastest-growing Instagram account. Her Instagram shows her life as a Korean model. Her feed is that of a runway model, so her style is fashion industry-focused. She has a great eye for combining vintage styles with today’s trends. Through her feeds, you can follow her life as a Korean model, from behind-the-scenes pictures to her travel pictures. Her look is artistic and flashy, yet she comes across as fun and engaging. She was also on the cover of Marie Claire Korea and T Singapore.

Followers: 20.5 million.

Korean American fashion Instagram star/blogger Irene Kim is one of the original Korean fashion influencers on Instagram. She travels the world and does fashion shows worldwide. She has a very loyal following in China. Her fun style and girly fashion give her the edge and make her heavily wanted in the Fashion industry, not just in Korea but worldwide. Her 2.3 million followers do not hurt either.

Furthermore, she has appeared on the runways of Seoul Fashion Week and is known for her fun hair color choices. In addition, Calvin Klein, Chanel, and Estee Lauder have used the services of Irene Kim. Therefore, she might be expensive but is well worth the price.

Followers: 2.9 Million

Lee Ho-Jung

 

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Korean fashion influencer Lee Ho-jung has been in Korean dramas and music videos. However, her main focus is on the fashion industry, and she has become one of the top Korean fashion influencers on Instagram. She constantly uploads her day outfits, so she is a great influencer to follow for daily inspiration. Follow her to stay current on the latest trends and follow her style that pushes the boundaries of fashion while valuing simplicity and comfort. She recently partnered with LANCOME and Chiara Ferragni partnership.

Followers: 1.6 million

Byung Jung Ha

Byung Jung Ha is the face of Korean Fashion Brand Stylenanda. She has over 570,000 followers on Instagram and is one of the hottest models in the Korean Fashion Industry. She does a great job mixing various colors with casual and elegant looks. Byung Jung Ha’s outfits are usually colorful, eclectic, and sometimes completely out of the box. Therefore, she perfectly blends streetwear with avant-garde fashion to create a look that is all her own. This is why she is so much fun to follow on Instagram. In addition, she also sprinkles in some of her lifestyles as she travels around the world.

You should follow her feed if you think Korean fashion should be fun, playful, and functional. She has become one of the top Korean fashion influencers in the street fashion space. In addition, those who love animals will love her adorable dog!

Followers: 579,000

Korean Instagram influencer @mulbada is known for her fashion blogs and fashion sense. She does a great job of mixing smart looks with casual looks. Her styles focus on long dresses, leather jackets, and animal print coats. In addition, she does a lot of posts regarding her nails, so her feed is a mixture of all kinds of Korean fashion and beauty. She has her own Korean online fashion brand called Unbutton. She does a lot of traveling and uploads her travel outfits during her travels. My favorite part of her feed is her Russian Blue Cat named Seolppeu!

Followers: 379,000

Rock Chae Eun (Sarah)

 

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You would think by looking at Sara she is a K-Pop star, but she is a freelance model. She is unafraid to show off her slender physique by wearing sexy sports swimwear and lingerie. She is one of the most versatile Korean Instagram models out there. Her posts are about her daily life, from where she goes to what she buys and eats. Therefore, you will find many pictures of her at a swimming pool or the beach, and she is the perfect influencer for swimwear brands and lingerie brands looking to break into the Korean market. She has worked with international brands such as Nike and MLB.

Followers: 271,000

Banana

 

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Banana is an up-and-coming Instagram model in Korea that generates a lot of excitement. She has a unique doll-like look and brings a combination of Japanese/Korean/Western styles and trends to her Instagram feed. Her feed is filled with all kinds of Korean fashion casual wear to sexy wear. Her style is very provocative and sexy and will easily grab the viewer’s attention. Keep an eye on her as she should break into the top 5 among Korean fashion influencers on Instagram.

Followers: 246,000

Song Hae-Na

 

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Korean fashion influencer Song Hae-Na was a former contestant on Korea’s Next Top Model cycle 2. She has springboarded off that reality show and has become one of the top Korean fashion influencers on Instagram. Follow her Instagram feed for those who are into casual fashion with some flair (Yellow). She has modeled for major brands and fashion houses before.  Many Koreans find inspiration from her to experiment with different cool, sexy, casual, and elegant looks. She is a health nut who loves pilates and running. She even finished a 10km run in under 63 minutes!

Followers: 225,000

Sunghoon is the only male Korean fashion Instagram influencer on this list. He is known for being a handsome tutor at Chung-Ang University. He went viral for his feed and then became a professional model. His look is brilliant and clean. He has a mixture of suits, loose-fitting, sleek, and leather jackets. He loves going to museums, and you can tell he is a great fan of photography. My favorite photos of him are his simple black-and-white self-portraits.

Jang Sunghoon is one of the top Instagram male fashion influencers in Korea. Therefore, his Instagram is the perfect source of style inspiration for the younger Korean male generation.

Followers: 211,000