Influencers

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Influencers in Korea

Top 10 Korean Mukbang Youtubers with the Most Subscribers

Jane ASMR
Korean Mukbang Youtubers are making a decent living consuming thousands of calories per video for their fans. Mukbang is Korean for “Eating Broadcast”. It is a live-streamed eating show where the host binge eats. It became very popular on a Korean platform called AfreecaTV in 2010 and then moved on to YouTube. However, mukbang really started to get popular in Korea in late 2014. By 2015, it became a global phenomenon. The reason why Korean Mukbang Youtubers are so popular is that more and more people around the world are starting to eat by themselves. No one wants to eat alone. Some even say watching Mukbang videos help with appetite suppression and relieves stress. Now people all around the world head to YouTube to find a source of entertainment and comfort during these times of isolation and anxiety caused by COVID-19. 
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The Top 15 YouTubers in South Korea – Based on Number of Followers

YouTubers in South Korea
While Instagram influencers are getting a lot of attention these days, Youtube influencers are the ones that started it all. It is estimated that 7 out of 10 South Koreans would want to make a living being a YouTuber. A vast majority of this group are in their 20s or 30s. They are passionate about creating content and have specifics ideas that they want to share with the world. Now there are very powerful Youtubers in South Korea that brands can collaborate with. The list is of YouTubers that are in South Korea. Therefore not all of them are actually Korean. Our rankings are based solely on the number of Youtube subscribers these Korean YouTubers have. Therefore some of these channels might not be suitable to be influencers for your brand. Furthermore, we have taken out official company channels such as Kpop entertainment company channels.
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Korean Beauty Standards Starting to Evolve for the Better

Korean Beauty Standards
Have you noticed how Kpop stars and Kdrama stars have a particular look? This is because most female/male celebrities in Korea follow Korean beauty standards. It is considered one of the most strict beauty standards in the world. Many Koreans spend a lot of money on K-Beauty products, dieting, and even plastic surgery to get that ideal look. One of the main reasons why K-beauty products have been so successful over the last decade is that they are all focused on achieving the strict standards for Korean beauty. The K-Beauty industry is estimated to be worth over $15 billion which is three times bigger than the entire Kpop industry. This is because the demand to achieve that "Korean True Beauty" established by mainstream media continues to rise. K-pop Entertainment companies continue to look for talent that meets Korean Beauty Standards and Korean dramas continue to hire actresses that fit this mold and it does not look like it will change moving forward. 
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Top 10 Richest Korean Sports Stars of All Time

When people think of Korea they might think of K-Pop which has taken the globe by storm. They might even think of Samsung Electronics and their T.V.s and smartphones. However, what people don't realize is that Koreans love their sports and especially their sports stars. They are treated like gods in Korea and this is something you can see clearly when one goes to a game in Korea. This is why big companies pay these sports stars huge amounts of money to endorse their company/products. Their influence reaches their loyal fan base who worship these stars as much as K-Pop stars. Businesses have been cashing in on Korea's pride for their countrymen/women for quite some time now and it doesn't seem like it is going to let up anytime soon. Whether they are retired or still active these Korean Sports Stars continue to generate include based on their "brand name" alone. Here are the top 10 wealthiest Korean sports stars of all time.
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8 Vloggers in Korea to Follow Before Traveling to South Korea

Vloggers in Korea
The Korea Tourism Organization (KTO) estimated that a little over 15 million foreigners visit South Korea per year. While many want to be spontaneous, it is recommended you do your research before your trip. This is why we recommend travelers watch Korean YouTubers before traveling to Korea. These Vloggers in Korea provide great content and let you know more about Korean culture, places to eat, places to visit, working in Korea, and the way of life in Korea. Therefore we at Seoul Space decided to create a list of the Top YouTube Channels that will be beneficial to follow before traveling to Korea. Many of these channels not only show you places to visit in Korea but also talk about the culture, and their personal lives and experience in Korea. The list is based on personal liking and who we found to be the most helpful.
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The Top Korean Makeup Influencers on Youtube

Pony
Korean makeup trends and styles have been taking the world by storm in the past couple of years and it won't be slowing down anytime soon. Many of these makeup tutorial videos generate millions of views on YouTube because they have a high chance of being played over and over again. If you want to be up to date on the latest Korean beauty trends and makeup tips, then follow these top Korean makeup gurus on Youtube!
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Virtual Influencers in Korea to Keep an eye on this year

Virtual Influencers in Korea
Social media influencers have been on the rise in Korea over the past decade. However, the latest trend has been virtual influencers. Companies big and small are looking into creating virtual influencers in Korea for their marketing needs. Virtual influencers are digital characters/avatars that were created using computer software. These virtual influencers have their own personality thanks to AI technology and are active on social media channels like Instagram and YouTube. 
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Top 10 K-Beauty YouTube Influencers You Should Know

K-Beauty YouTube Influencers
Before YouTube, people turned to beauty magazines and makeup counters to learn beauty skills. However, thanks to YouTube, searching for a makeup tutorial online will yield hundreds of thousands of results. For over 14 years, YouTube has been able to gather tons of content from makeup artists and beauty fanatics who shared their tips and tricks on the platform. K-Beauty YouTube Influencers started to gain global attention as the K-beauty industry started to explode starting from 2013. The K-beauty YouTube community has grown tremendously since and some K-Beauty YouTube Influencers have gone on to promote their own makeup products through their channels. Below we are highlighting the top 10 K-beauty Influencers to follow in 2021. They have years of experience in the K-beauty industry and can help you find the look you are looking for.
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