Have you noticed how Kpop stars and Kdrama stars have a particular look? This is because most female/male celebrities in Korea follow Korean beauty standards. It is considered one of the most strict beauty standards in the world. Many Koreans spend a lot of money on K-Beauty products, dieting, and even plastic surgery to get that ideal look. One of the main reasons why K-beauty products have been so successful over the last decade is that they are all focused on achieving the strict standards for Korean beauty. The K-Beauty industry is estimated to be worth over $15 billion which is three times bigger than the entire Kpop industry. This is because the demand to achieve that "Korean True Beauty" established by mainstream media continues to rise. K-pop Entertainment companies continue to look for talent that meets Korean Beauty Standards and Korean dramas continue to hire actresses that fit this mold and it does not look like it will change moving forward.