While Instagram influencers are getting a lot of attention these days, Youtube influencers are the ones that started it all. It is estimated that 7 out of 10 South Koreans would want to make a living being a YouTuber. A vast majority of this group is in their 20s or 30s. They are passionate about creating content and have specific ideas they want to share with the world. There are powerful Youtubers in South Korea with whom brands can collaborate. The list of YouTubers that are in South Korea. Therefore not all of them are Korean. Our rankings are based solely on the number of Youtube subscribers these Korean YouTubers have. Therefore some of these channels might not be suitable influencers for your brand. Furthermore, we have taken out official company channels such as Kpop entertainment company channels. In addition, we have a separate article on Korean Mukbang YouTubers, so make sure to check that out!
Why do Koreans Want to Become YouTubers?
A recent survey shows that 7/10 of millennials in Korea want to supplement their income by creating content on social media platforms like YouTube and Instagram. The survey was done on over 3,000 millennial job applicants in Korea. the COVID-19 situation has increased these results by 12% from last year. Creating content seems to be an industry where AI will not take over anytime soon. In addition, many millennials in Korea want to do something fun for a living or something they are passionate about. Most understand that they will not be the few who can make this a career, but earning around $1,000 a month seems within reach.
TOP 15 YouTubers in South Korea – NON-MUKBANG/ASMR
The TOP Youtuber in South Korea is Boram Tube! Boram is not much different from your average Korean pre-teen. She loves toys! The way her Youtube channel is doing, she can play with any toy she wants. Her daily vlogs showcase Boram and her family doing fun and silly childlike activities like going to children’s cafes and indoor playgrounds. In addition, she also has a toy channel that has over 12 million subscribers. Furthermore, most of her audience is elementary school-age children in Korea. Therefore, this makes Boram the perfect target for Global toy brands looking to expand into the Korean market.
What makes her channel, so fun is the interaction with her family and their pure joy in making the videos. Their challenges are fun, and their videos are very well-edited. Furthermore, their fun video on cooking Pororo Black Noodle got an incredible 579 Million views to date! Seeing one episode and you will understand why children in Korea can’t take their eyes off it. Furthermore, her family recently bought a five-story building worth $8 million in Cheongdam-dong, one of the richest areas in Seoul.
Kim Jung-hwa is known for her Youtube channel JFlaMusic. There are many Youtubers in South Korea that cover songs, but JFlaMusic is the best. She became super famous in Korea for doing covers of popular songs both in Korean and English. She started in 2011 and has gained popularity every year. Some of her best covers are Luis Fonsi’s Despacito (Over 200 Million views), Ed Sheeran’s Shape of You (Over 290 Million views), and Justin Bieber’s Let Me Love You (Over 109 Million views). Whenever a hit song comes out, you can be sure she will cover it! She released her cover album “Believer,” it featured covers of Ariana Grande and Imagine Dragons. Therefore if you are an artist looking to get your music a lot more exposure, have JFla cover it!
If you love toys, you will love this toy review channel! The star of the channel is Ye Jun. His father runs the channel, but Ye Jun’s passion for toys drives the channel. He is very passionate about cars, trucks, and anything on wheels. Therefore, they cover many toys such as excavators, power wheels, and superbikes. Their videos are always fun and make you want to buy the toy featured. Furthermore, their video about Ghostbusters, Slimer, and a haunted house has over 51.4 million views! Global brands looking to break out in Korea need to team up with With Kids!
Twin ROOZI is a channel about identical twins that upload daily vlogs and food reviews. What makes the channel great are the twin’s reactions to such things as live octopuses, Turkish Ice Cream shows, and strange international candies. Their most viewed video of them eating strawberry and tangerine tanghulu got them over 292 million views so far. Their commentary is fun and very cute. They don’t eat a lot, but they eat interesting food and travel to many different locations. Therefore, they are the perfect Youtubers in South Korea for children looking for fun and entertaining videos.
SeoeunStory is a beautiful Korean Youtube channel that shows a mom and her daughter having the time of their lives. A daily vlog showcases Seoeun and her mom doing many different activities. Some of these include toy reviews, food reviews, and fun contests. It is great to see their loving relationship. Furthermore, they cover mostly toys and products designed for kids, so contact this family if you are a global toy company. Their most popular video is Seoeun eating Pororo & Friends Chocolate candy in her Tayo Tent. It got over 154 million views so far!
Yummyboy is a great YouTube channel for food lovers. He goes around South Korea and some parts of Asia to showcase some of the best foods. He does not make a sound in his videos and lets the cooking be the showcase. Some more interesting food videos include the Combination Pizza Toast, Cheese Hot Dog, Egg bread with Bacon, and much more. There are also some amazing food-cutting skills videos worth checking out.
Sungha Jung is a South Korean musician who is very popular on YouTube for his acoustic fingerstyle guitar technique. He is one of the most successful fingerstyle guitarists in the world and has over 6.6 million subscribers. He does a lot of renditions of pop, contemporary, jazz, classical, and even movie themes. His famous Pirates of the Caribbean cover has over 62 million views. This was one of his first videos back in 2009, which allowed him to go viral. Besides the acoustic guitar, he has also uploaded renditions on the ukulele and electric guitar. In addition, Jung has come out with albums of his own.
Pony is one of South Korea’s most famous beauty influencers and Youtubers in South Korea. Her real name is Park Hye-Min, and she has been vlogging about Korean beauty products for years. She has some of the best makeup tutorials online. Some of her most famous videos are when she makes herself up to resemble famous K-Pop stars and even western stars like Taylor Swift. Her Taylor Swift transformation makeup tutorial has over 21 million views.
She has over 5 million subscribers and loyal fans in Korea and China. Therefore, many Korean beauty brands want to collaborate with Pony. She even has her own brand, Pony Effect cosmetics, which has done very well in international stores. Furthermore, Lens Town, one of Korea’s top color contact companies, has launched Pony Edition color contact lenses. Therefore, those interested in entering the Korean beauty market need to know who Pony is.
“Mostly, people enjoy watching tutorials showing strong makeup, but then my viewers said they want to see more practical makeup styles. I try to present a variety of looks,” said Park Hye-Min.
Youtubers in South Korea are not all Korean. Josh and Ollie run this very popular channel. Korean Englishman now has over 3 million subscribers by introducing various Korean foods such as jokbal, Korean fried chicken, and samgyeopsal. Their main focus is introducing Korean food to foreigners. Therefore most of their content is in English, but there are Korean subtitles. Their most popular video is of English people trying Korean BBQ for the first time, which has gotten over 17 million views.
Only Josh is fluent in Korean, but Ollie does a great job filming the show. They recently received the Korean Image Stepping Stone Bridge Award at the Korea Image Awards. They are now interviewing some of the biggest stars in Hollywood. His recent interview was with Chris Hemsworth, where he got him to try some interesting Korean snacks. Josh is no longer living in Korea, but he continues to make content about Korean culture.
“I would like to continue on making contents that connect Korea with England. We first started with mainly Korean viewers, but now we are going global. To make videos that everyone can enjoy, food is the right subject,” said Josh Carrott.
Haeun is a kid’s model and singer who loves to dance! Her Youtube channel recently passed 4.8 million subscribers. Haeun collaborates with K-Pop groups like Momoland. Most of her content is dance videos and her daily vlogs. She is very cute and is a very good singer. In addition, her dance videos are not just K Pop groups, she has also done dance videos for Beyonce, Christina Aguilera, and many more. She has a huge fan club for Global brands looking to get into the K-pop space. Haeun is a great influencer to work with. Her music video “So Special” has over 38 million views.
“In the past, I wanted to become a singer or a celebrity, but now I want to become a famous choreographer,” said Na Ha Eun.
HEOPOP is a Korean Youtuber that has two channels. He uploads fun and unusual experiments on his Heopop channel and does a vlog on this Heopop life Channel. He makes $10,000 a month on his Youtube channel. One example of his experiments is when he filled a swimming pool using slime. His experiments are fun and interesting and usually have a scientific element. Some of his best videos are the ones where the experiments fail. Most of his viewers are children, and his creative content has taken off in Korea. Furthermore, 80% of his subscribers are Koreans. He got over 111 million views for his Dame Tu Cosita Dance Challenge video!
“I hope my videos instill hope and joy in people,” said Heo Jae-won.
Workman stars freelance TV personality Jang Sung-kyu but is run by cable channel JTBC’s Studio LuluLala. Therefore it is debatable if Workman should be on this list. However, because a major entertainment label does not run it, we will give Workman a pass. On Workman, Jang goes out and experiences a variety of occupations in Korea, such as being a construction worker and a gas station attendant. He is known for his humor and constantly gets over 2 million views per video. He is estimated to earn over $1 million a month starring in these videos.
Koreans love their pets. There have been many pet startups coming up in Korea. It is estimated that Korean pet owners will spend over $2.5 billion a year on their pets. This figure should be even greater in 2022 and could hit $5 billion by 2027. Many Youtubers in South Korea showcase their pets. CreamHeroes is by far the top Korean pet YouTuber in Korea. Claire makes great videos with her seven cats (DD, TT, LULU, LALA, CHUCHU, COCO, and MOMO). Her best videos include her kitties interacting with toy cars, big tiger/shark dolls, and fun mazes. Some of my favorites are the ones where the cats are dressed in different costumes (ex., pirate).
Her videos easily reach 1 million views, and her top video has already gotten over 16 million views. Each cat has its own personality; you can tell from the videos that she loves and cares for them very much. For those looking to enter the pet market in Korea, CreamHeroes is a must-get, as her channel is one of the top influencers in the pet industry in Korea.
K Pop is huge not only in Korea but all around the world. With the success of BTS in America and the UK, more and more people are getting interested in K-Pop. A famous K Pop cover group Waveya is Korea’s top dance team duo run by sisters Ari and MiU. The channel teaches the choreography of some of the top K Pop groups and global singers such as Beyonce. Their Gangnam Style dance video has gotten over 174 million views doubling their second-highest viewed Gentleman, also from PSY. They are sisters named Jang Eun-young and Jang You-sun. They do a lot of cover dances and are now full-time YouTubers.
“We both really like dancing and ever since we were little, we would always dance together at home. Because there were people who wanted to learn how to dance from us after seeing our online videos, we held auditions for a chance team. I personally trained the team and together we started doing activities,” said Ari.
Daud Kim is a native South Korean vlogger who converted to Muslim. The former Kpop star changed his name from Jay Kim to Daud Kim after changing his faith to Islam. He started his YouTube channel in 2013, where he posted his lifestyle videos and vlogs, and converted in 2019. Through his YouTube channel, he was able to meet Muslims from all around the world.
Kittisaurus was formally associated with the brand Cream Heroes. Claire started it and did videos on her seven cats (names can be found under Cream Heroes) and their butler. She makes some of the cutest and most imaginative cat videos on Youtube! The video she did called Cats vs. Invisible Wall has close to 50 million views! There are also videos of Cats vs. Dinosaurs, Cats vs. Fake Death, and Cats vs. Racing Car that you must check out. She mixes in funny sound effects and takes pride in each video she creates. Of course, the best part is seeing the reactions from her cats! In addition, you can also follow her on Instagram at claire_luvcat.
Wassup Man’s real name is Joon Park. He is a member of a K-Pop boy group called G.O.D. His top video was of him going to the Big 3 K-pop Entertainment companies, which has gotten him over 9.1 million views.
He always had a very outgoing personality. His videos are mostly daily vlogs where he goes to many hip areas around Seoul and all across Korea. Therefore you will find many videos of Hongdae, Han River, Itaewon, and Gangnam on his channel. He visits some of the trendiest restaurants, lounges, and stores. One thing is for sure. Joon loves to eat!
He does a variety of content, so no one video is the same. One might have him doing a mukbang and another might have him surfing. Park’s personality makes him one of the best Youtubers in South Korea. He named the channel Wassup Man because he usually yells “What’s Up” to strangers on the street. He recently introduced Korean food to the cast of Dark Phoenix.
“I like people and I like talking. People always try to get good information and useful things from television programs, but sometimes you need the useless stuff, too. If someone has the courage to do it for them, then you feel a sense of satisfaction. I’ve always tried to get away from the seriousness and be happy because I’ve had such a tough time during my childhood in the United States. And so I want to share that with other people,” said Joon Park.