K-beauty is becoming very popular in the States and Asia as Korean culture spreads like wildfire. While most target women, one company is looking to target men. Swagger was founded in 2011 and has been branding, developing, advertising, and creating various cosmetic products designed by a design agency. Swagger offers K-beauty products that are designed specifically for men. Smart as the men’s cosmetic market globally is estimated to be $34 billion.
Swagger offers some of the best K-beauty products for men that are simple yet innovative and, importantly, reasonably priced. To date, they have sold over 4 million products.
The ingredients used by Swagger are selected from Australia and Korea. Therefore their products are all-natural and free of Parabens and triethanolamine (T.E.A.), which have been known to be harmful to the body. They were selected as GQ’s Best Hair Wax and Amazon’s Choice for hair styling products. Not only are the products natural, but they have an amazing scent. To find which types of scents women are attracted to, Swagger constantly focuses on research and development. All of Swagger’s scents are made from the data they received from their research. Therefore, their chemists and designers are continuously conducting surveys to find the latest trends and the best K-beauty products for men.
SSANAI – All-in-One Grooming Oil
Swagger offers one of the most popular K-beauty products for men, the all-in-one grooming oil by SSANAI. It is a multifunctional grooming oil for beards and the skin. It is filled with biotin, which provides nutrition and helps grow healthy-looking beards. In addition, it has argan spinosa kernel oil which helps soften the facial hair and reduce any nicks/cuts from shaving. It also has tea tree extract and jojoba oil which help with irritation.
Price: $29
Hair Stunner Matt & Hard Wax
Swagger’s Hair Stunner Matt & Hard Wax is a powerful hair-setting fragranced wax that is good for any weather. It has a smooth matte finish with barely any shine while leaving no residue. It is easy to wash off and is great for men with short-medium hair due to its setting ability. Once set, it can last a very long time. Its ingredients include organic oatmeal oil, organic avocado oil, and beeswax.
Price: $15
Hair Defender – Anti-Hair Loss Shampoo
Hair Defender is an anti-hair loss shampoo. It has been proven and certified to reduce scalp sebum by 91%. It contains Biotin and Korean ginger extract to promote and help stimulate hair growth. In addition, it contains vita complex-10, which thickens and volumizes the hair.
Price: $35
Tea Tree & Charcoal Sheet Mask Set
K-Beauty sheet masks are not just for women. It can be used to offer the same benefits to men. The Tea Tree & Charcoal Sheet Mask Set has been formulated specifically for men. It combines tea tree oil and Camellia Sinensis leaf extract to help soothe irritated skin while simultaneously hydrating the skin. This sheet mask will make your skin refreshed, smooth, and healthy. It is the perfect sheet mask for those that are having breakouts during COVID-19 mask season.
Price: $15
Fragrance Shower Gels – Tobacco Liquor, Double Kill, or Santal Oasis
The fragrance shower gels are formulated with powerful active, and natural ingredients. It is one of the most underrated K-beauty products for men. The major benefits of these shower gels are that is will last for hours while at the same time naturally fighting against body odor. Furthermore, natural fragrances aid in relaxation and reduce stress. We recommend you first try Santal Oasis.
Price: $15
Hair Twister Protein Curl Cream – Styling Cream
The Hair Twister Protein Curl Cream combines hold and moisture and is great for sculpting curly, coarse, or treated hair. In addition, it fights against humidity and helps prevent frizz. It contains hydrolyzed keratin which helps boost volume and protect the hair from high temperatures. The cream can be used as a blow-dry aid or by itself. Applying it on damp hair is best, then blow-drying for maximum volume.
Price: $25
