Korean makeup trends and styles have been taking the world by storm in the past couple of years and it won’t be slowing down anytime soon. Many of these makeup tutorial videos generate millions of views on YouTube because they have a high chance of being played over and over again. If you want to be up to date on the latest Korean beauty trends and makeup tips, then follow these top Korean makeup influencers on Youtube!
Pony | PONY Makeup
Arguably one of the most popular Korean makeup influencers, Pony (Pony Park) has opened various shops in Seoul as well as done makeup for top celebrities like CL of 2NE1. Her makeup brand is called Pony Effect. She is one of the most popular Korean YouTubers around. Pony started doing makeup tutorials all the way back when CyWorld was a thing. She was later approached by a publisher to write a series of books on beauty makeup tips which was released all across Asia. However, she really broke out globally once she started her YouTube channel and made a video by turning herself into famous western celebrities like Taylor Swift and Scarlett Johansson.
Subscribers: 5.93 million
Ssin | SSINNIM
Ssin is popular for doing makeup transformations, turning herself and others into famous Korean idols. She has done collaborations with Korean beauty brands as well as Korean idols. She has been creating beauty and skincare videos on Youtube for over 8 years. Ssin brings a lot of humor and always shows her fun side. Her videos are mostly in Korean with English subtitles. However, she has started to do more English-speaking videos recently.
Subscribers: 1.56 million
Daddoa | DADDOATV
Daddoa (Da Sol Lee) does many different everyday looks as well as beauty reviews and daily vlogs. You really get to know a lot about her through her vlogs as she opens up about her struggle with mental health issues and depression. She has her videos tagged with [ENG] for ones with English subtitles. Check out her videos on how to remove K-beauty makeup the right way.
Subscribers: 1.18 million
Sunny | Sunny’s Channel
Sunny is a Korean American YouTuber that produces tutorials and the latest on Korean beauty trends. Her videos vary from transformation videos, everyday makeup tutorials, plastic surgery, and vlogs. Her videos are in English with Korean subtitles.
Subscribers: 1.03 million
Sunny | Sunnydahye
Not to be confused with “Sunny’s Channel”, Sunny Dahye focuses her videos on K-beauty makeup tutorials as well as plastic surgery tips and advice. Her most famous videos are of her own plastic surgery processes. Sunny is a Korean YouTuber who was raised in Bali, Indonesia. Therefore she not only speaks English and Korean but also Indonesian. She is also the co-founder of House of HUR, which brings K-Beauty, fashion, and lifestyle to Indonesia.
Kyung Sun | Kyungsunxoxo
Kyung-sun does many everyday-style makeup videos using Korean products and also provides Korean makeup tips. Her channel consists of hauls, tutorials, tips, and vlogs. She is popular among new Korean moms as she is also a new mom herself. What separates her from the others is how many details she goes into for each product and how to use them. Her videos are also in Korean, with videos tagged with (Eng) that provide English subtitles.